We all have memories of beloved characters we took photos with as kids from Disneyland or perhaps our favorite sports team, but Japan takes the mascot craze to a whole new realm. Many cities and towns allocate a budget for designing and promoting a mascot image, including hiring someone to attend city events in a very hot mascot suit. Many companies have famous mascots which are so popular they can even sell merchandise of the mascot itself. This interesting mascot, promoting prevention of animal cruelty isn’t the cutest mascot ever, but certainly gets people’s attention!