Ginza Itoya

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How does a stationery store stay in business for over 100 years even 25 years after email nearly killed the handwritten letter? Ask the folks in charge of Itoya, the venerable stationery shop that recently opened a new flagship store in Ginza called G. Itoya. Innovation is the key, and the eight floors of G. Itoya contain not just traditional stationery and supplies, but also handicrafts, home and travel items, exotic paper and even a restaurant using sustainable produce grown on-site. By curating a menu of products that cater to people with an eye for quality, Itoya continues to grow its fan base both domestically and worldwide.

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